HOME PAGE
The homepage was a showcase of the new clothing as well as athlete ambassadors, news, and social media.
RYU CREATIVE
Respect Your Universe (RYU) is an athletic wear start-up created by former Nike executives. Working with a small team gave me the opportunity to lead design across all sectors.
CATEGORY & DETAIL PAGES
In the category page, the main copy was separated so the key visual could boldly stand alone. The detail page showcased the apparel as well as the innovative details.
MEDIA
Working closely with the social media director, we kept the brand visually consistent throughout all the marketing.
COLLATERAL
I also developed corporate branding collateral with simple and flexible layouts.
IN-STORE GRAPHICS
Utilizing the photoshoot, I created mocks for how to use the graphics boldly in the Las Vegas flagship store.
